AI in Digital Evangelism
Yvonne Carlson | Chief Technology Officer, Global Media Outreach
Podcasting Beyond Preaching: Authentic Connections and Spiritual Impact Through Audio
Richard Clark | Podcast Producer, Area Code Audio
The “Christian” podcast category is the most crowded on Apple Podcasts. That’s because a large portion of those podcasts are actually collections of sermons from pastors and churches. But that mindset often carries over to Christian podcasts that often lead with certainty and authority. In this workshop, we’ll challenge that status quo and discover how to create podcasts that foster genuine connection, model the posture of Jesus, and provide opportunities for true spiritual impact among our listeners.
What you will learn:
• Basic technical and format considerations that can help potential and existing podcasters connect more deeply with their audiences
• The unique opportunities and risks that come with creating a podcast
• How to create a podcast that causes audiences to feel seen, understood, connected more deeply to the host
Don’t Get Left Behind: How to Craft an Online Brand
Jennifer Clark | Social Media Specialist, Informa Markets
In this one-hour workshop, communicators will learn how to develop a compelling and authentic social media presence that aligns with their personal values and mission. We’ll explore strategies for creating a distinctive personal brand that resonates with your audience while staying true to your core beliefs. Participants will gain practical insights on leveraging various social media platforms to amplify their message, engage with their community, and grow their influence by sharing meaningful parts of themselves online.
What you will learn:
• Defining your unique voice and message as a values-driven communicator
• Crafting a cohesive personal brand across different social media platforms
• Creating content that authentically reflects your beliefs and engages your audience
• Balancing personal and professional aspects of your online presence
• Strategies for growing your follower base and increasing engagement
• Tips for maintaining consistency and authenticity in your social media communications
Maximizing Success with Social Media
Megan Conley | Social Media Strategist, Voice of the Martyrs
Leveraging Digital Media to Interrupt Millennials and Gen Z with the Gospel
Sean Dunn | Founder/President, Groundwire
Young people are not only digital natives, they are also digital addicts. This does create problems, but it also creates signfiicant opportunities. In this workshop we will examine Millennials and Gen Z’s behaviors and spiritual beliefs and we will explore strategies and messaging that is bearing significant fruit for the Kingdom. We will also share practical tips about how you can effectively use an interruptive approach to digital ministry.
What you will learn:
• Gain understanding of the spiritual beliefs and behaviors of Millennials and Gen Z
• Be challenged to consider how to share the unchanging message with an audience and culture that shifts quickly
• Be challenged to think creatively about their approach to social media proclamation
• Be challenged to get outside the box, do something different and allow the data to help them determine effectiveness
Maximizing Story: The Power of Storytelling Through Multiple Platforms
Billy Hallowell | Journalist and Digital TV Host, CBN News
This session will focus on how one piece of content can be used in multiple locations, on various platforms, and to advance the original intent of a singular story. Rather than reinventing the wheel, this session will help busy faith reporters and hosts ponder how they can streamline their stories for maximal impact. Billy Hallowell will share tips and ideas that can help further each interview.
What you will learn:
• Why it’s important to rethink how stories are collected
• How streamlined story collection can help fuel content for various platforms
• How one interview can be used in various places/on numerous platforms
Connecting AI Ethics to Everyday Work
Jon Hirst | Technology Consultant (panel moderator)
Paul Hoffman | Lead Pastor, Evangelical Friends Church
Micah Voraritsku | Founder, VerifiedHuman
David Bourgeois | Director of AI Labs, Biola University
We all know there are significant ethical questions that AI raises for our work, but many times the conversation can remain out of reach. Join our discussion as we bring creatives, pastors, educators and ministry leaders with deep AI expertise together to talk about the practical application of AI ethics.
7 Unknown Best Practices For Using ChatGPT For Superior Results
Kenny Jahng | Editor-in-Chief, ChurchTechToday.com
How to Use Free Google Tools to Attract and Track Search Engine Traffic to Your Content
Brad Kramer | Designer & Content Strategist, Kramer Creative
Almost 70 percent of all online experiences begin with a search engine. However, search engine optimization (SEO) often seems complicated and costly to content creators. In this workshop, I’ll show you how to use little-known (and totally free) Google tools to attract and track search engine traffic to your content.
What you will learn:
• How to leverage search engine optimization (SEO) for digital content creation
• How to use free Google tools to attract and track search engine traffic
Grow Your Brand with YouTube
Brooke Miles | Social Media Consultant, Delaware ShoutOut
Video may be the most effective way to build your brand, but it can also be daunting, especially on YouTube. Brooke Miles of Delaware ShoutOut will share how she went into full force into making YouTube videos in the summer of 2020, organically growing her channel from 12 subscribers to 20,000 subscribers today. YouTube has enabled her to boost her revenues and transform her local business into one that serves clients around the world. Brooke will also share her biggest surprises and hardest lessons learned—along with practical tips you can use right away—so YOU can put your best foot forward with YOUR journey on YouTube!
Navigating the Maze: What to Do When Your Marketing Tactics Aren’t Working
Katie Nguyen | Social & Digital Marketing Manager, FrontGate Media
Are you feeling stuck, frustrated, or overwhelmed because your marketing efforts seem to be falling flat? You’re not alone. In today’s ever-evolving landscape, it’s easy to feel lost when your tried-and-true strategies no longer deliver the results they once did.
Join us for an eye-opening seminar where we’ll dive deep into what to do when it feels like none of your marketing tactics are working. We’ll explore how to reassess your current strategies, pivot to fresh approaches, and, most importantly, understand the diverse range of marketing options available to you.
Discover how each tactic—whether it’s content marketing, social media, SEO, email campaigns, or paid ads—bears fruit differently. Learn the keys to identifying the right combination of strategies that align with your business goals and audience needs. Whether you’re looking to tweak your existing efforts or overhaul your entire marketing game plan, this seminar will equip you with the insights and tools to turn frustration into fruitful results.
Don’t miss this opportunity to re-energize your marketing approach and unlock the potential for growth and success!
What you will learn:
• Identify and Diagnose Ineffective Tactics: Learn how to critically evaluate your current marketing strategies to pinpoint what’s not working and why. Understand common pitfalls that could be undermining your efforts, such as targeting the wrong audience, misaligned messaging, or poor timing, and how to address them effectively.
• Explore a Spectrum of Marketing Options: Gain a comprehensive understanding of various marketing channels and tactics—like content marketing, social media, SEO, email marketing, and paid advertising—and how each can serve different business objectives. Discover how to choose and mix these options to create a balanced, multi-channel strategy that maximizes your reach and impact.
• Build a Dynamic, Results-Driven Strategy: Walk away with actionable steps to create a flexible and adaptive marketing plan. Learn how to measure the performance of each tactic, make data-driven adjustments, and ensure your marketing efforts are always aligned with your evolving business goals and market conditions.
These takeaways will empower you to turn your marketing frustrations into a well-informed, results-oriented strategy that drives growth and success.