Participating Association partners

    About the conference

    Digital Media Con is a three-day online conference focusing exclusively on digital media and marketing for Christian communicators.

    The event is produced by the Evangelical Press Association (EPA) with the National Association of Evangelicals (NAE) as the co-presenting organization. An additional seven Christian media associations are participating partners.

    A virtual conference platform will provide a single login space where registered attendees can conveniently access live and recorded sessions, set an agenda, interact through networking with community discussion boards and meetups, and browse the virtual exhibit floor. The platform will provide access to all sessions for sixty days after the conference concludes.

    conference KEYNOTE SPEAKERS

    Ed Stetzer | Executive Director, Wheaton College Billy Graham Center

    Tuesday Opening Session
    October 25, 12:00 p.m. ET

    Ed Stetzer, Ph.D., is a professor and dean at Wheaton College where he also serves as Executive Director of the Wheaton College Billy Graham Center. He has planted, revitalized, and pastored churches; trained pastors and church planters on six continents; earned two master’s degrees and two doctorates. He is the Editor-in-Chief of Outreach Magazine. His national radio show, Ed Stetzer Live, airs Saturdays on Moody Radio and affiliates. 

    Jen Bennett | She Impacts Culture Podcast

    Wednesday Opening Session
    October 26, 12:00 p.m. ET

    Dr. Jen Bennett is a driven, visionary communicator who has a unique way of connecting with her audience. She enjoys teaching, leading, and building and is committed to helping others be successful. As a Strategic Communication Professor at Indiana Wesleyan University, Jen equips college students to discover their voice, develop their expertise, and lead with influence to impact culture for Christ. Jen is the host of the She Impacts Culture podcast, a podcast for trailblazing, faith-based women who want to lead with influence and impact culture for Christ.

    Erick Goss | Co-Founder/CEO, Minno

    Thursday Opening Session
    October 27, 12:00 p.m. ET

    Erick Goss serves as the CEO and co-founder of Minno, a kids’ media and tech company that is committed to helping families experience Jesus every day, on and off the screen. After a career in the Navy, Erick became Senior Manager with Amazon. Erick led the creation of Amazon’s first ebook business, print-on-demand, Super Saver Shipping, the Amazon Credit Card, and oversaw North American book buying. Erick left Amazon to serve as a Chief Marketing Officer for an e-commerce company before launching Minno.

    A Conference all about Digital Communications and E-Marketing!

    conference schedule

    day 1 agenda

    Tuesday, October 25, 2022

    12:00 pm (ET)

    KEYNOTE Ed Stetzer - Executive Director Wheaton College Billy Graham Center

    12:00 pm (ET) - 12:45 pm (ET)

    1:00 PM (ET)

    33 Secrets for Dynamic Online Engagement Ron Forseth - Marketing & Digital StrategistForseth Development

    1:00 PM (ET) - 2:00 PM (ET)

    This session offers an array of high impact insights in effective digital engagement including advertising techniques, data capture and use, and social media strategies, with additional insights for online fundraising and email.

    1:00 PM (ET)

    10 Steps to a Better Website Robb Erickson - Co-FounderKing Grizzly

    1:00 PM (ET) - 2:00 PM (ET)

    Hoping to craft a more effective website? From strategy to implementation this session is packed with specific ideas to help your next project succeed.

    What you will learn:

    • Easy ways to appeal to your online audience

    • Key elements of the website building process

    • How to find quick wins using existing content

    • Common mistakes to avoid

    2:30 PM (ET)

    Podcasting: Creating Killer Content and Repurposing It Misty Phillip - CEO / PodcasterSpark Media

    2:30 PM (ET) - 3:30 PM (ET)

    Discover how to create killer content, break it into smaller pieces, and then repurpose it. Learn how to use a podcast to create brand awareness and build brand authority, and up your game with best practices for podcast guesting.

    2:30 PM (ET)

    Search Engine Optimization for Content Creators Thomas Umstattd, Jr. - CEOCastle Media Group

    2:30 PM (ET) - 3:30 PM (ET)

    Learn how Google works, what it is looking for, and simple tweaks you can make to your articles that will make a big difference in your rankings. Google can be an amazing source of free traffic, if you know how to optimize correctly.

    4:00 PM (ET)

    ON DEMAND — BEST OF 2021 DIGITAL MEDIA CON 2.0

    4:00 PM (ET) - 5:00 PM (ET)

    Click on the ON-DEMAND SESSIONS tab above to see the selection of videos from past conferences. Three of these will be unlocked each day of the conference. Once unlocked, they can be watched on-demand anytime.

    day 2 agenda

    Wednesday, October 26, 2022

    12:00 PM (ET)

    Keynote: The High Calling of a Christian Communicator Jen Bennett - She Impacts Culture Podcast

    12:00 PM (ET) - 12:45 PM (ET)

    1:00 PM (ET)

    10 Laws of Effective Email Ron Forseth - Marketing & Digital StrategistForseth Development

    1:00 PM (ET) - 2:00 PM (ET)

    This session teaches critical principles for effective email engagement including rapid and affordable list building strategies, managing domain reputation, increasing deliverability, and insights into high impact messaging.

    1:00 PM (ET)

    Building a Readership Community through Social Media Haley Jersey - Social Media Strategist410 Bridge

    1:00 PM (ET) - 2:00 PM (ET)

    What do you need to successfully and organically grow your community using social media channels? This presentation will review best practices for Instagram, YouTube and Facebook with a heavy focus on creating engaging written content for your current followers and optimizing your content for steady growth. This session will be taught by Haley Jersey who successfully grew an Instagram channel and YouTube channel by 33% (over 100K new followers each) organically in under a year using this strategy.

    2:30 PM (ET)

    How to Create, Share, and Promote Content Using Smartphones and Social Media Akosua Frempong - Digital, Print, Broadcast Journalist

    2:30 PM (ET) - 3:30 PM (ET)

    In this session, Akosua Frempong will share practical tips on recording your stories using your smartphone. She’ll also talk about how to edit those stories. It’s vital to highlight that as part of your report, you’ll need a good voiceover. You’ll also need to upload the completed story onto a social media platform or share it with your smartphone audience. Understanding these tools, therefore, is key to maximizing their usage. So is understanding your audiences, found on social media and smartphones. While addressing these critical topics, Frempong will highlight the importance of using these digital media tools for content creation, dissemination, and promotion.

    2:30 PM (ET)

    Trashing the Canned Response: How to Have Better Conversations and Make Deeper Connections with Your Digital Audience Jason Goff - Digital Consultant

    2:30 PM (ET) - 3:30 PM (ET)

    The pandemic has revealed what we’ve known as believers all along… we were created for connection. Automation, analytics, and all the amazing marketing tools we have at our disposal will not replace good old fashioned relationship building. In this workshop, Jason Goff will walk you through the four levels of the social penetration theory and how you can apply this psychological framework to engage, inspire, and motivate your digital audience. Learn how to apply the four stages of the social penetration theory—cliche, facts, opinions, and feelings—in your communication strategy. When you better understand your audience, you’ll be able to share more meaningful, relatable content.

    4:00 PM (ET)

    ON DEMAND — BEST OF 2021 DIGITAL MEDIA CON 2.0

    4:00 PM (ET) - 5:00 PM (ET)

    Click on the ON-DEMAND SESSIONS tab above to see the selection of videos from past conferences. Three of these will be unlocked each day of the conference. Once unlocked, they can be watched on-demand anytime.

    day 3 agenda

    Thursday, October 27, 2022

    12:00 PM (ET)

    KEYNOTE Erick Goss - CEO Minno

    12:00 PM (ET) - 12:45 PM (ET)

    1:00 PM (ET)

    Getting the Most Out of Elementor Brian Erickson - Co-FounderKing Grizzly

    1:00 PM (ET) - 2:00 PM (ET)

    Elementor is a popular and widely used visual builder for WordPress websites. Many teams now use Elementor to build both their smallest and most ambitious projects. Join Elementor nerd and web creator Brian Erickson to learn how to use Elementor more effectively as a team or organization while having some fun in the process! This session has something for everyone and will focus on three groups:
    • Content creators: helpful tips and techniques for non-coders (especially landing/sales page builders)
    • Developers: advice for maintainable, intuitive, and scaleable development with Elementor
    • Designers: using a living web style guide inside of Elementor and connecting this to your design tools and processes (for example, Figma)

    1:00 PM (ET)

    Engaging with Different Generations Barbara Carneiro - Senior StrategistWord Revolution

    1:00 PM (ET) - 2:00 PM (ET)

    Generational differences are not just stereotypical; they exist because the world was different when different generations were in their childhood years, teenage years or becoming adults. Their perception of the world is different, making communication unique within each generation. Trying to speak to all at the same time will simply make your message more invisible. Learn how to leverage the individual intricacies of each generation to increase engagement and connection.

     

    What you will learn:
    • Understanding your audience’s generation will give you cues on how to communicate with them in a relatable way
    • The communication gap between you and your audience can be reduced if you understand who they are and what makes them unique in this world
    • You can’t reach what you can’t define. Define your demographic first and then trace a plan of communication”

    2:30PM (ET)

    Repurposing Content for e-Book Publishing Eddie Jones - Writers Coach

    2:30PM (ET) - 3:30 PM (ET)

    Reusing content from a successful blog, articles or white papers is a great starting place for a book. Writing a book from scratch can take time, but when you re-purpose published content you start with a pre-existing audience, an established focus for your book, a built-in marketing machine (readers are already familiar with your work) and a library of content. The big questions you must answer are: What are you giving readers? Why would they want to read your book? How will it improve their life, change their future? We will discuss KDP and IngramSpark account setup, the pros /cons of Kindle’s KDP Select program, how to set up the accounts, five things to watch for when you upload your files, and how to produce your book with professional cover and interior designers for less than $1000.

     

    What you will learn:

    • How to take ownership of the publishing process

    • When to self-publish—when to pitch to a traditional house

    • What a detailed road map to publication looks like

    • Where to find the same professionals that larger houses use for cover and interior design

    2:30PM (ET)

    Operating in a Digital World with Influence and Impact Edric Sng - CEO Thir.st Collective

    2:30PM (ET) - 3:30 PM (ET)

    Digital/social media gives publishers a borderless platform with a potential audience many times larger than their subscriber base, organization supporters or denominational membership. Drawing from more than a decade of experience growing multi-million-follower mainstream digital newsrooms, Edric has transferred the expertise to build influential Christian discipleship and outreach portals in Singapore, with a view to regional expansion in the coming years. Come learn how to build your digital platform to save souls and impact the nations.

     

    What you will learn:
    • How to build a Christian online newsroom
    • Core values for an effective digital strategy
    • How to harness digital media for evangelism
    • How to forge Kingdom partnerships for digital impact

    4:00 PM (ET)

    ON DEMAND — BEST OF 2021 DIGITAL MEDIA CON 2.0

    4:00 PM (ET) - 5:00 PM (ET)

    Click on the ON-DEMAND SESSIONS tab above to see the selection of videos from past conferences. Three of these will be unlocked each day of the conference. Once unlocked, they can be watched on-demand anytime.

    BONUS SESSIONS

    Watch any time on-demand

    ON DEMAND

    Writing for the Web Anne Marie Winz - Writing Coach Cru | Writing for Life

    ON DEMAND -

    You have a website, but what kinds of content are you creating? How are you promoting that content? Is it connecting with your audience?

    • Identify what makes your Web content shareable

    • Recognize why your audience shares your content

    • Apply our best practices from Cru and other ministry websites

    • Implement ideas for promoting your content via social media, even with limited resources. (Bonus: Learn about two great Cru resources!)

    ON DEMAND

    Change: A User's Guide for Wreaking Havoc & Upsetting Everyone Dawn Baldwin - Founder/Lead Strategist AspireOne

    ON DEMAND -

    It’s no surprise that no one likes change, even when it helps us. But COVID has opened up opportunities like never before, especially in digital media. As leaders, how do we navigate it all and get others on board without losing our sanity?

    ON DEMAND

    Content Creation Tools and Tips for Non-Designers Christine Johns - Creative Coordinator Infinity Concepts

    ON DEMAND -

    Content, in every form of media, is king, but it is most significant on your website. If you want to inform, engage, and retain your audience, you must have content that is compelling and memorable. Creating balanced, quality content is a demanding process, but it doesn’t have to be painful! Participants will learn fundamental and essential techniques for creating key content for any web-related formats (e.g. websites, landing pages, e-newsletters, etc.), as well as simple methods for optimization. Various applications/tools will be discussed to help leverage productivity and save time.

    What you will learn:
    • Define what content is and where it is used
    • Discuss content formatting and how it can affect audience engagement
    • Explore ways to create, format, and optimize content using various web-based tools and applications

    ON DEMAND

    Developing An Effective Digital Content StrategyKristen Reyes-Tarsiuk - Senior Director of CreativeCRISTA Ministries

    ON DEMAND -

    Is the content you are creating producing the results you want? Just because you have a digital presence, does not mean you have a digital strategy.
    And great content doesn’t guarantee success. In this workshop we will walk through the steps of creating an effective digital content strategy that will connect you with the people God has called you to, so you can produce content that will engage your audience and ultimately reach your goals.

    You will learn:
    • The essential questions to ask as you develop your digital content strategy
    • Where your audience is and what content they prefer
    • Processes and systems to analyze and audit what you distribute
    • How to measure success

    ON DEMAND

    Leading from a Distance: Strategies to Build Virtual Teams that Work Melody Rawlings - DirectorCenter for the Advancement of Virtual Organizations

    ON DEMAND -

    What are the key skills needed to lead a virtual team and support the success of the organization? In this session, you will be introduced to concepts surrounding team dynamics and the ways they are more challenging in the virtual environment. Melody Rawlings, Director of the Center for Advancement of Virtual Organizations at Northcentral University, will share strategies to overcome the challenges and maximize virtual team performance.

    What you will learn:
    • The most effective leadership styles for virtual teams
    • The importance of practicing authentic leadership
    • The art of virtual coaching

    ON DEMAND

    Master Your Social Media with Time-Saving Tools & Techniques Brooke Miles - Social Media ConsultantDelaware ShoutOut

    ON DEMAND -

    Do you spend too much time on your social media…with not enough results? In this workshop, you’ll learn how to streamline your social media marketing program while upgrading the quality of your posts and increasing your exposure. Discover how to:

    • Choose the best social media sites (and ignore the rest)
    • Easily find content your audience will love
    • Streamline your process for crafting posts
    • Tap into time-saving, third-party tools
    • Understand which social media activities are most effective for business

    You’ll walk away with lots of practical techniques to enhance your social media in less time!

    ON DEMAND

    Reaching Younger and More Diverse Audiences through Instagram Daniel Day - Director of Reclaim Today and PodcastingOur Daily Bread Ministries

    ON DEMAND -

    Millennials and GenZ’ers think differently, act differently, and look for different types of content. They are deeply concerned with how Christianity connects to everyday life, and desire to see how the Bible speaks to social issues like poverty, politics, sexuality, and creation care. Those in their 20s and 30s often see a disconnect between their faith and real-life, and sometimes that is directly related to the way the church tries to reach them. Daniel Day is the Director of Reclaim Today, a lifestyle content brand that creatively explores how we connect with God in the ordinary, extraordinary, every-day moments of life. His team specializes in using social platforms like Instagram, and he will be describing what it looks like to reach younger and more diverse audiences.

    ON DEMAND

    The Virtuous Cycle of Digital Marketing for Publishers Heidi Thompson - Director of Social Media Marketing Shanley & Associates, LLC

    ON DEMAND -

    In this workshop, we’ll discuss digital strategy for finding readers, subscribers and donors for faith-based publishers. We’ll look at examples from peer publications and how they are funding their journalism by raising more money online through subscriptions, donors and advertising.

    What you will learn:
    • The importance of email newsletters
    • How new products can repurpose your content to attract new readers and advertisers
    • What role social media should play in your overall digital strategy
    • Why your web site navigation is critical to your publication’s financial sustainability

    ON DEMAND

    Seeing is Believing: A behind-the-scenes look at how Cru Storylines produces award-winning digital photo feature stories Melody Copenny - Editor-in Chief; Mark Winz - Managing Editor; Ted Wilcox - PhotojournalistCru Storylines

    ON DEMAND -

    From the pitch of a story idea, prayer, planning and trip preparation, to travel, creative development, editorial production and the subsequent publishing of an online photo story, join a panel of Cru Storylines’ staff as they take you on a tour of the process of creating an engaging digital photo feature story.

    What you will learn:
    • How to develop key steps and plan logistics for a successful story
    • How to capture photos that tell a story
    • Three types of journalistic writing styles

    Bonus: 10 important packing tips for traveling journalists

    SESSION speakers

    There are fifteen sessions featuring ministry and industry leaders, individuals who have risen to the top of their professions and are widely respected for their skills and knowledge. This is where you will be challenged, trained, and equipped to take your skills to a higher level.

    She Impacts Culture Podcast

    Jen Bennett

    Jen Bennett | She Impacts Culture Podcast

    Senior Strategist | Word Revolution

    Barbara Carneiro

    Barbara Carneiro | Word Revolution

    Co-Founder | King Grizzly

    Brian Erickson

    Brian Erickson | King Grizzly

    Co-Founder | King Grizzly

    Robb Erickson

    Robb Erickson | King Grizzly

    Founder/CEO | Forseth Development

    Ron Forseth

    Ron Forseth | Marketing and Digital Strategist

    Print, Digital and Broadcast Media Journalist

    Akosua Frempong

    Akosua Frempong | Digital, Print, Broadcast Journalist

    Digital Consultant

    Jason Goff

    Jason Goff | Digital Consultant

    Co-Founder/CEO | MInno

    Erick Goss

    Erick Goss | Minno

    Marketing & Communications Director | 410 Bridge

    Haley Jersey

    Haley Jersey | Social Media Strategist

    Writers’ Coach

    Eddie Jones

    Eddie Jones | Writers’ Coach

    CEO / Podcaster | Spark Media

    Misty Phillip

    Misty Phillip | Spark Media

    CEO | Thir.st Collective

    Edric Sng

    Edric Sng | Thir.st Collective

    Executive Director | Wheaton College Billy Graham Center

    Ed Stetzer

    Ed Stetzer | Wheaton College Billy Graham Center

    CEO | Castle Media Group

    Thomas Umstattd, Jr.

    Thomas Umstattd, Jr. | Castle Media Group

    FREQUENTLY ASKED QUESTIONS

    If you are a current member of one of the following partner associations, you qualify for the discounted member rate:

    ACP, BCA, CAN, CCCA, CIPA, CNA, ECPA, EPA, MTI, NAE, NRB

    All times listed are Eastern Daylight Time (GMT-0400, New York USA).

    A few days before the start of the event, you will receive an email with the URL and login information for the Whova event platform. If you do not receive it by Oct. 22, please send an inquiry or call 480-868-2466. Login will require you to use the same email address entered on your registration form.

    The Whova event platform can be accessed on desktop and laptop computers as well as with an app for mobile devices. While computers may provide a more pleasant viewing experience on a larger screen, some networking and interactive experiences are optimized for the mobile app. It is possible to use both a computer and mobile device simultaneously.

    All the sessions will be recorded and available a few days following the event for viewing for 90 days after the live event ends. Registered attendees may sign in to the Whova platform anytime during that window to view the sessions.

    Most sessions will include live Q&A with the speakers as well as a chat feature to interact with other attendees. Virtual meet ups will be available for anyone to schedule.

    Register Now for Digital Media Con 3.0 — OCTOBER 25-27, 2022

    Thanks to our Event Sponsors