Billy Hallowell – Journalist and Digital TV Host
CBN News

This session will focus on how one piece of content can be used in multiple locations, on various platforms, and to advance the original intent of a singular story. Rather than reinventing the wheel, this session will help busy faith reporters and hosts ponder how they can streamline their stories for maximal impact. Billy Hallowell will share tips and ideas that can help further each interview.

What you will learn:
• Why it’s important to rethink how stories are collected
• How streamlined story collection can help fuel content for various platforms
• How one interview can be used in various places/on numerous platforms

Jennifer Clark – Social Media Specialist
Informa Markets

In this one-hour workshop, communicators will learn how to develop a compelling and authentic social media presence that aligns with their personal values and mission. We’ll explore strategies for creating a distinctive personal brand that resonates with your audience while staying true to your core beliefs. Participants will gain practical insights on leveraging various social media platforms to amplify their message, engage with their community, and grow their influence by sharing meaningful parts of themselves online.

What you will learn:
• Defining your unique voice and message as a values-driven communicator
• Crafting a cohesive personal brand across different social media platforms
• Creating content that authentically reflects your beliefs and engages your audience
• Balancing personal and professional aspects of your online presence
• Strategies for growing your follower base and increasing engagement
• Tips for maintaining consistency and authenticity in your social media communications

Kenny Jahng – Editor-in-Chief
ChurchTechToday.com

Description pending.

This session will be pre-recorded.

Brad Kramer – Designer & Content Strategist
Kramer Creative

Almost 70 percent of all online experiences begin with a search engine. However, search engine optimization (SEO) often seems complicated and costly to content creators. In this workshop, I’ll show you how to use little-known (and totally free) Google tools to attract and track search engine traffic to your content.

What you will learn:
• How to leverage search engine optimization (SEO) for digital content creation
• How to use free Google tools to attract and track search engine traffic

Click on the ON-DEMAND SESSIONS tab above to see the selection of videos from past conferences. Two of these will be unlocked each day of the conference. Once unlocked, they can be watched on-demand anytime.

Sean Dunn – Founder/President
Groundwire

Young people are not only digital natives, they are also digital addicts.  This does create problems, but it also creates signfiicant opportunities.  In this workshop we will examine Millennials and Gen Z’s behaviors and spiritual beliefs and we will explore strategies and messaging that is bearing significant fruit for the Kingdom.  We will also share practical tips about how you can effectively use an interruptive approach to digital ministry.

What you will learn:
• Gain understanding of the spiritual beliefs and behaviors of Millennials and Gen Z
• Be challenged to consider how to share the unchanging message with an audience and culture that shifts quickly
• Be challenged to think creatively about their approach to social media proclamation
• Be challenged to get outside the box, do something different and allow the data to help them determine effectiveness

Megan Conley – Social Media Strategist
Voice of the Martyrs

What does success on social media look like for your organization in 2025? Drawing on her years of experience managing social media for The Voice of the Martyrs, Megan will share the keys she’s learned to finding success in social media efforts. From tips for re-purposing content, which analytics are important to track, or if it’s worthwhile expanding into new social platforms, you’ll walk away with practical steps to help maximize your success, no matter your team size or social media budget.

What you will learn:
• Best practices for re-purposing content for social media
• How to find success on a video platform without any video
• Why organic social media is just as important (or more important) than paid ads
• Which metrics actually matter

This session will be pre-recorded.

Brooke Miles – Social Media Consultant
Delaware ShoutOut

Video may be the most effective way to build your brand, but it can also be daunting, especially on YouTube. Brooke Miles of Delaware ShoutOut will share how she went into full force into making YouTube videos in the summer of 2020, organically growing her channel from 12 subscribers to 20,000 subscribers today. YouTube has enabled her to boost her revenues and transform her local business into one that serves clients around the world. Brooke will also share her biggest surprises and hardest lessons learned—along with practical tips you can use right away—so YOU can put your best foot forward with YOUR journey on YouTube!

Jon Hirst – Innovation Consultant (moderator)
Generous Mind

We all know there are significant ethical questions that AI raises for our work, but many times the conversation can remain out of reach. Join our discussion as we bring creatives, pastors, educators and ministry leaders with deep AI expertise together to talk about the practical application of AI ethics.

Panelists:

Paul Hoffman | Lead Pastor, Evangelical Friends Church
Micah Voraritsku | Founder, VerifiedHuman
David Bourgeois | Director of AI Labs, Biola University

Click on the ON-DEMAND SESSIONS tab above to see the selection of videos from past conferences. Two of these will be unlocked each day of the conference. Once unlocked, they can be watched on-demand anytime.

Yvonne Carlson – Chief Technology Officer
Global Media Outreach

Richard Clark – Podcast Producer
Area Code Audio

The “Christian” podcast category is the most crowded on Apple Podcasts. That’s because a large portion of those podcasts are actually collections of sermons from pastors and churches. But that mindset often carries over to Christian podcasts that often lead with certainty and authority. In this workshop, we’ll challenge that status quo and discover how to create podcasts that foster genuine connection, model the posture of Jesus, and provide opportunities for true spiritual impact among our listeners.

What you will learn:
• Basic technical and format considerations that can help potential and existing podcasters connect more deeply with their audiences
• The unique opportunities and risks that come with creating a podcast
• How to create a podcast that causes audiences to feel seen, understood, connected more deeply to the host

Katie Nguyen | Social & Digital Marketing Manager
FrontGate Media

Are you feeling stuck, frustrated, or overwhelmed because your marketing efforts seem to be falling flat? You’re not alone. In today’s ever-evolving landscape, it’s easy to feel lost when your tried-and-true strategies no longer deliver the results they once did.

Join us for an eye-opening seminar where we’ll dive deep into what to do when it feels like none of your marketing tactics are working. We’ll explore how to reassess your current strategies, pivot to fresh approaches, and, most importantly, understand the diverse range of marketing options available to you.

Discover how each tactic—whether it’s content marketing, social media, SEO, email campaigns, or paid ads—bears fruit differently. Learn the keys to identifying the right combination of strategies that align with your business goals and audience needs. Whether you’re looking to tweak your existing efforts or overhaul your entire marketing game plan, this seminar will equip you with the insights and tools to turn frustration into fruitful results.

Don’t miss this opportunity to re-energize your marketing approach and unlock the potential for growth and success!

What you will learn:

• Identify and Diagnose Ineffective Tactics: Learn how to critically evaluate your current marketing strategies to pinpoint what’s not working and why. Understand common pitfalls that could be undermining your efforts, such as targeting the wrong audience, misaligned messaging, or poor timing, and how to address them effectively.

• Explore a Spectrum of Marketing Options: Gain a comprehensive understanding of various marketing channels and tactics—like content marketing, social media, SEO, email marketing, and paid advertising—and how each can serve different business objectives. Discover how to choose and mix these options to create a balanced, multi-channel strategy that maximizes your reach and impact.

• Build a Dynamic, Results-Driven Strategy: Walk away with actionable steps to create a flexible and adaptive marketing plan. Learn how to measure the performance of each tactic, make data-driven adjustments, and ensure your marketing efforts are always aligned with your evolving business goals and market conditions.

These takeaways will empower you to turn your marketing frustrations into a well-informed, results-oriented strategy that drives growth and success.

Click on the ON-DEMAND SESSIONS tab above to see the selection of videos from past conferences. Two of these will be unlocked each day of the conference. Once unlocked, they can be watched on-demand anytime.

Kirsten McKinney – CEO
Digital Growth Mastery

Are you tired of pouring money into your marketing efforts with little results? What if I told you that even successful organizations often unknowingly lose money in their marketing every single month? Now, picture unraveling the secret to recapturing those lost profits in your marketing campaigns. In this captivating session, Kirsten McKinney unveils the treasure map that leads to reclaiming your lost profit. With her expertise, she highlights the eight most prevalent marketing pitfalls and equips you with powerful strategies to avoid them.

Yvonne Carlson – Chief Technology Officer
Global Media Outreach

Dive into the transformative world of AI and automation with this practical workshop. Learn how cutting-edge AI solutions can simplify complex tasks, boost efficiency, and make your everyday life and work processes smoother. From personal to professional, discover the myriad ways AI can be your efficient assistant.

Allison Steinke – Assistant Professor
Hubbard School of Journalism & Mass Communication

This workshop focuses on the conceptual and practical skills necessary for content creators, editors, and managers to create, produce, publish and distribute content for brands. The workshop will address new technologies for branded storytelling including various forms of online video, longer form digital content such as blogs and web sites, and social media community content created for social platforms. The workshop will also incorporate elements of user experience and the skills necessary to adapt and modify content in an iterative process after analyzing audience data, and will also discuss emerging trends including influencer marketing and partnerships.

What you will learn:
• Best practices to develop and manage a brand’s voice/tone on digital and social media platforms
• How to create a compelling, flexible, & adaptable content strategy & editorial calendar based on analytics &amd search engine optimization (SEO) principles to optimize your brand/organization’s user &and customer experience (UX/CX)
• How to utilize and monitor analytics to build social media communities and advocates and adapt the plan based on engagement

Thomas Umstattd, Jr. – CEO
Castle Media Group LLC | Author Media

Learn cutting-edge techniques to get more email subscribers, avoid spam filters, and craft the kind of emails that subscribers want to forward to friends.

Jason Thacker – Assistant Professor of Philosophy and Ethics
Boyce College/Southern Baptist Theological Seminary

No matter where we turn these days, it seems that everyone is talking about how artificial intelligence is (and will continue to) radically alter everything about our lives. From our work to our families, we are already using these tools whether we realize it or not. As we seek to cultivate wisdom and discernment in navigating our digital age, how does God call us to respond and think about AI and its vast implications on writing, reporting, and publishing? No matter what challenges we may face today or into the future, God is reminding his people to love him and love our neighbor as ourselves especially in the work he has called us to do.

Daniel Darling – Director, Land Center for Cultural Engagement
Southwestern Baptist Theological Seminary

Cynicism has become a cottage industry, especially online, especially among evangelicals. And to be honest, we have our share of scandals and epic fails. But if we are not careful, we’ll let ourselves and our organizations become catechized by bad headlines. We’ll miss what God is doing in the world among his people. This is not a call to naiveté, but to look up and see what God is doing and to tell that story—in our social media engagement, in our public witness, in the stories we tell.

What you will learn:
• How to evaluate your online disposition
• How to recognize the whole story
• Why you should ask yourself if what you are doing promotes unity or division
• How to recognize where God is at work and tell that story