Yvonne Carlson | Global Media Outreach
DigitalMediaCon is a three-day online conference focusing exclusively on digital media and marketing for Christian communicators.
The 2024 conference will feature sessions addressing
Artificial Intelligence (AI).
The event is produced by the Evangelical Press Association (EPA) with the National Association of Evangelicals (NAE) as the co-presenting organization. An additional seven Christian media associations are participating partners.
A virtual conference platform will provide a single login space where registered attendees can conveniently access live and recorded sessions, set an agenda, interact through networking with community discussion boards and meetups, and browse the virtual exhibit floor. The platform will provide access to all sessions for ninety days after the conference concludes.
There are fifteen sessions featuring ministry and industry leaders, individuals who have risen to the top of their professions and are widely respected for their skills and knowledge. This is where you will be challenged, trained, and equipped to take your skills to a higher level. For the 2023 conference, five of the 15 sessions will address various aspects of Artificial Intelligence (AI).
Yvonne Carlson is the Chief Technology Officer at Global Media Outreach, bringing her extensive experience in technology leadership across various industries to the organization. Before joining Global Media Outreach, Yvonne served as the Vice President of Product at Unite Life. She holds a bachelor’s degree in Psychology from Colorado Christian University and completed graduate work in Information Communications Technology at the University of Denver.
Yvonne is a member of the Institute of Electrical and Electronics Engineers Computer Society and is actively involved in the National Religious Broadcasters Digital Media Committee, where she serves as Chair. As a leadership team member for Missional AI and the former Director of FaithTech Chicago, Yvonne is passionate about integrating faith and technology.
Throughout her career, Yvonne has held technology leadership positions in multiple industries, including broadcasting, global manufacturing, advertising, fundraising, and higher education. With her diverse background and expertise, she brings a unique perspective to her work at Global Media Outreach, where she is committed to driving innovation and technological advancement in the organization’s mission to reach people with the message of Jesus Christ.
Yvonne Carlson | Global Media Outreach
Sean Cheng is the Asia Editor for Christianity Today. He has 28 years of experience in evangelism on the Chinese Internet. He is the author of three Chinese books about Christianity, a host of an evangelistic YouTube channel, podcasts, Clubhouse, and Twitter Space in Chinese, and a speaker and preacher serving Chinese churches all over the world. Before CT, he was the chief editor of the Overseas Campus magazine and a diaspora missionary of an international mission organization. He holds a Master of Arts in Religion degree from Reformed Theological Seminary and a Master of Science degree from the University of Alabama.
Sean Cheng | Christianity Today
Dan is a bestselling author of several books, including The Original Jesus, The Dignity Revolution, The Characters of Christmas, The Characters of Easter, A Way With Words. and his latest, Agents of Grace: How to Bridge Divides and Love as Jesus Loves. He is the general editor, along with Trillia Newbell, of a small group study on racial reconciliation, The Church and the Racial Divide and is a contributor to The Worldview Study Bible. Dan is an award–winning writer whose work has appeared in numerous publications. He is a columnist for World magazine and a regular contributor to USA Today. Dan’s work is often featured in Christianity Today and The Gospel Coalition and his op-eds have appeared in The Washington Post, CNN, Washington Times, Time, Huffington Post, National Review, First Things, and other leading outlets.
Daniel Darling | SW Baptist Theological Seminary
Dr. Heather Thompson Day is an interdenominational speaker and has been a contributor for Religion News Service, Christianity Today, Newsweek and the Barna Group. She is also the host of Viral Jesus, a podcast with Christianity Today, that is in the top 200 of all Christian podcasts in the country. Heather is an Associate Professor of Communication at Andrews University. She is passionate about supporting women, and runs an online community called I’m That Wife which has over 270k followers. Heather’s writing has been featured on outlets like the Today Show, and the National Communication Association. She has been interviewed by BBC Radio Live and The Wall Street Journal. She believes her calling is to stand in the gaps of our churches for young people. She is the author of 8 books; including It’s Not Your Turn, and I’ll See You Tomorrow.
Heather Thompson Day | Andrews University
Brandon Giella is the cofounder of Snapmarket.co, a hyper-efficient marketing subscription. He earned an MA in biblical studies and an MBA in finance. He publishes his ideas in an economics column for Common Good Magazine (commongoodmag.com), a newsletter at brandongiella.com, and a podcast called Working Theology (workingtheology.com). Brandon is also an Associate Fellow at the Kirby Laing Centre for Public Theology in Cambridge (kirbylaingcentre.co.uk), working on book projects on theology, economics, placemaking, and more.
Brandon Giella | Snapmarket.co
Jon Hirst is the Chief Innovation Officer at SIL International. He has over 20 years of experience bringing global mission, innovation and communications together in service to the Kingdom. Early in his career, he helped develop one of the early interactive evangelistic websites for young people. Jon went on to help start two companies focused on serving nonprofit organizations with innovation, strategy, content and technology solutions. Jon is an author, marketer, publisher and, most recently, he was CEO for GMI (Global Mapping International), where he helped launch the first ministry infographic service.
Jon Hirst | SIL International
Kenny Jahng is an entrepreneur, strategic advisor, and former pastor. He is the editor-in-chief of ChurchTechToday.com, founder of AiForChurchLeaders.com, and CEO of Big Click Syndicate, a strategic marketing advisory firm helping Christian leaders build marketing engines that work. Kenny has an MBA from Columbia Business School, M. Divinity from Princeton Theological Seminary, and BA from Duke University.
Kenny Jahng | ChurchTechToday.com
Samuel James joined Crossway as associate acquisitions editor in 2017. Prior to that he served an editorial and research assistant at the Ethics and Religious Liberty Commission. Samuel is the author of two books, Digital Liturgies: Rediscovering Christian Wisdom in an Online Age, and Does It Matter What I Believe, and has published in the Wall Street Journal, National Review, Christianity Today, First Things, World Magazine, and elsewhere.
Samuel James | Crossway
Lark Kelsey has more than 20 years of experience in Christian ministry with a focus on creating intergenerational and cross-cultural learning environments. As a current student at Gordon-Conwell Theological Seminary, she works as a Teaching Assistant for Greek and New Testament. Her research interests emerge at the intersection of psychology and theology. Online she writes as Lark TheoSis, encouraging others toward deeper union with God.
Lark Kelsey | Gordon-Conwell Theological Seminary
I grew up in the Moody Bookstore at LaSalle and Chicago Avenue. I read the paperbacks, the Christian comics, and cut my doctrinal teeth on Sailor Sam and Uncle Charlie (and later, on Founders Week messages). I learned to understand myself as a young Christian by reading Campus Life (cover to cover). And my doctoral dissertation at the University of Kentucky explored the ways Christian colleges and universities were, in a sense, made real and durable by whether or not they made use of a national media voice, whether it be in print, on the radio or by other media. I have taught thousands of young people in their teens and twenties to fall in love with the power of words and fear the implications of words used as weapons. I am a journalist at heart, having felt a call from God to wed the force of logical investigation with the persuasion of narratives told in sensory depth. I was a general assignment reporter in greater Chicago and greater Atlanta before entering academia and I’ve launched many of my students into the world as Christ-following journalists. But a good number of my former students use words well in public relations, ministry, missions and even in legal practice.
Michael Longinow | Biola University
Kirsten McKinney is the founder of Digital Growth Mastery, a global digital marketing agency serving startups to 10-figure enterprises on a worldwide scale. She has lived in the digital marketing space for over a decade, collaborating with well-known, global organizations and award-winning campaigns. Her team has had 40+ viral social media videos ranging from 100K-9M views, managed over a million in ad spend, worked with LinkedIn 50 Top Startups, and grown social media accounts from scratch to thriving communities with hundreds of thousands of followers. Fueling her drive is a profound passion for equipping entrepreneurial creators and giving them the tools they need to thrive in the competitive online landscape.
Kirsten McKinney | Digital Growth Mastery
Katie has more than 24 years of sales and marketing experience. She currently works for FrontGate Media helping faith-based businesses/non-profits connect with faith-based audiences by developing and executing digital marketing strategies and creating content that produce results. Her focus is growing and engaging social audiences, recruiting donors, selling product, and generating leads. Her approach is unique because she knows successful digital marketing is more than just strategy and execution, it focuses on content that invites customers into your vision in a way that adds value to their lives.
Katie Nguyen | FrontGate Media
Arlene Pellicane is a speaker, host of the Happy Home podcast, and author of several books including Parents Rising, 31 Days to a Happy Husband and Screen Kids. Arlene has been featured on the Today Show, Fox & Friends, the Wall Street Journal and Focus on the Family. Before becoming an author, Arlene worked as the Associate Producer for Turning Point Television with Dr. David Jeremiah. Arlene earned her BA from Biola University and her Masters in Journalism from Regent University. To learn more, visit her website at ArlenePellicane.com and check out her online courses at HappyHomeUniversity.com.
Arlene Pellicane | Speaker, Author, Podcast Host
Karen Swallow Prior, Ph. D., is a reader, writer, and professor. She is the author of The Evangelical Imagination: How Stories, Images, and Metaphors Created a Culture in Crisis (Brazos, 2023); On Reading Well: Finding the Good Life through Great Books (Brazos 2018); Fierce Convictions: The Extraordinary Life of Hannah More—Poet, Reformer, Abolitionist (Thomas Nelson, 2014); and Booked: Literature in the Soul of Me (T. S. Poetry Press, 2012). She is co-editor of Cultural Engagement: A Crash Course in Contemporary Issues (Zondervan 2019) and has contributed to numerous other books. She has a monthly column for Religion News Service. Her writing has appeared at Christianity Today, New York Times, The Atlantic, The Washington Post, First Things, Vox, Think Christian, The Gospel Coalition, and various other places. She hosted the podcast Jane and Jesus. She is a contributing editor for Comment, a founding member of The Pelican Project, a Senior Fellow at the Trinity Forum, and a Senior Fellow at the L. Russ Bush Center for Faith and Culture. She and her husband live on a 100-year-old homestead in central Virginia with dogs, chickens, and lots of books.
Karen Swallow Prior | Reader, Writer, Professor
Dr. Allison Steinke is an award-winning researcher and assistant professor at the University of Minnesota Hubbard School of Journalism and Mass Communication, where she teaches and develops courses for hundreds of students including Social Media Management; Social Media Storytelling; Digital Content Development and Production for Brand Communications; Digital Media & Culture; and Digital Games & Society. She is passionate about building innovative brands, leadership, social media, branding, and solutions, and has industry experience as former editor of Wheaton magazine, as an online editor at Christianity Today, and as a former instructor in Bethel University’s MBA program. Allison is a professional member of the International Communication Association (ICA) and Association for Education in Journalism and Mass Communication (AEJMC), where she has received awards for her groundbreaking projects on solutions journalism and social justice. Allison is committed to matters of diversity, equity, inclusion, access, and belonging, and has published and produced hundreds of academic and journalistic articles, blog posts, and multimedia projects on topics including human trafficking, healthcare, cancer, marketing, and entertainment. Allison has professional and academic experience leading, designing, and executing transformational strategic communication and marketing campaigns and interdisciplinary research projects individually and as part of a team.
Allison Steinke | Hubbard School of Journalism
Jason Thacker serves as assistant professor of philosophy and ethics at Boyce College and a research fellow in Christian ethics at The Ethics and Religious Liberty Commission. His work has been featured at Christianity Today, World Magazine, The Week, Slate, USA Today, Politico, The Gospel Coalition, and Desiring God. He is the author of several books, including “Following Jesus in a Digital Age,” “The Age of AI: Artificial Intelligence and the Future of Humanity,” and “The Digital Public Square: Christian Ethics in a Technological Society.”
Jason Thacker | Boyce College
Thomas Umstattd Jr. built his first website at the age of 13 and taught his first web design class at only 16 years old. He founded Umstattd Media, his first web design and media company in 2007 while still in college.
In 2009 he started AuthorTechTips.com, a website to help authors use the web to promote their books. The site was twice featured in Writers Digest as one of the 101 most helpful websites for authors. AuthorTechTips.com changed its name to AuthorMedia.com in 2011. Umstattd Media was incorporated as a Castle Media Group, LLC in 2012.
In 2014 Thomas took on the role of Marketing Director for Enclave Publishing where he doubled sales over the following 18 months. In 2016, Thomas was hired by Fahrenheit Marketing as Marketing Director.
As a podcaster, he hosts the Novel Marketing Podcast, and the Christian Publishing Show. He also hosted The Creative Funding Show, and Liberty Buzzard podcasts which have concluded.
Thomas still serves as the CEO of Castle Media Group LLC, the parent company of Author Media.
As an award-winning speaker, Thomas teaches audiences all over the world. His friendly speaking style blends multimedia and audience participation. He offers audiences a unique perspective to help them use the web in a whole new way.
Thomas Umstattd, Jr. | Castle Media Group
Ron Weber is the Chief Operating Officer at Trinet Internet Solutions, Inc., a digital marketing firm with primary offices in Irvine, California. Trinet has a twenty-five year track record of developing advanced and successful digital media experiences including digital fundraising, websites, webinars, and streaming media designed specifically for high ministry impact. Trinet’s ministry clients include World Vision, Focus on the Family, Trinity Broadcasting Network and many others. Ron’s passion is to share how ministries can be successful using digital techniques and strategies.
Ron Weber | Trinet Internet Solutions
Rusty Wright is an award-winning author, syndicated columnist and lecturer who has spoken on six continents. Over 2,000 websites – Christian and secular, based on six continents – have used his outreach articles in any of 14 languages. He trains broadcasters, print-media specialists, and Internet professionals in effective communication, and holds Bachelor of Science (psychology) and Master of Theology degrees from Duke and Oxford universities, respectively.
Rusty Wright | Writer, Lecturer
Kristy Glaspie is a displaced Ohioan living in the Pacific Northwest. She holds a bachelor’s degree in magazine journalism from Kent State University and has nearly 20 years of experience in writing, editing, storytelling and content marketing. She currently serves as manager of the content and story team at World Vision U.S., an international Christian humanitarian organization. In her role, she leads the team of editorial writers and photographers, and she also serves as editor-in-chief of World Vision magazine and its digital News & Stories site. Kristy’s team has earned numerous awards from several organizations for its writing, photography, and design across both its print magazine and digital stories site, and she has received numerous individual feature writing awards throughout her career as well. She believes all the ways that we experience creativity and rest outside of work can strongly influence how we actually do our jobs, so she finds joy and inspiration in hiking throughout the Pacific Northwest, exploring national parks, traveling internationally, and creating with LEGO.
Kristy Glaspie | World Vision Magazine
For over 20 years Ben has created & captured moving and memorable moments for individuals, non-profits & corporations across the globe. Some of the fields he has worked in include pastoring, preaching, speaking, videography, photography, blogging, reporting & producing. He also consults for churches and speaks at conferences about leadership, communication and creativity.
Ben received a BA in Video Communication from MBI in Chicago. After graduating he worked in Toronto as a television producer for Context, a national news program. For a decade he designed compelling services at South Ridge Community Church as the Director of Programming & Media. In 2011 he received a MDiv from Missio Seminary in Philadelphia. For four years he worked at Liquid Church in NJ as the Creative Arts Pastor. For three years he worked at Christ Fellowship Miami on the executive team as the Experience Director overseeing worship, creative, production, online, communication & guest services.
Ben currently serves as the Executive Pastor at The Life Christian Church leading staff and volunteers to execute the vision and mission of the church. TLCC is located in West Orange, New Jersey and is known for its vibrant diversity.
Ben Stapley | Communications Consultant
Amy Van Drunen is a communications specialist with a heart for disaster response. Her work as a photographer, videographer, and writer spans across 12 countries, shedding light on societal and humanitarian issues and response efforts. Previously, she has lived across the Middle East and East Africa. Amy now resides in the Pacific Northwest, serving as a Multimedia Journalist for World Vision U.S. Her efforts help bolster her team’s capacity to share dynamic and compelling stories.
Amy strives for her work to act as a catalyst for social change, sharing commonalities that connect people across cultures, both on an international scale and close to home. Amy believes stories bridge the gap across cultural divides, and powerful imagery is a key element to bring communities one step closer together.
Amy Van Drunen | World Vision Magazine
12:00 pm (ET) - 12:10 pm (ET)
Join us as we kick off DigitalMediaCon 4.0 with an overview of what to expect and how to navigate the virtual conference.
12:15 pm (ET) - 1:10 pm (ET)
What is happening to us—and to the world—in this digital age is unprecedented. Or is it? Have we been here before? Almost 600 years ago the printing press changed everything. It brought chaos, confusion, literacy, and the Bible to the world and even brought a Reformation. This panel will consider insights and perspectives from history that can help us navigate the current concerns, challenges, and revolutions being brought by the digital age.
Panelists: Heather Thompson Day, Lark Kelsey, Samuel James
12:15 PM (ET) - 1:10 PM (ET)
Are you tired of pouring money into your marketing efforts with little results? What if I told you that even successful organizations often unknowingly lose money in their marketing every single month? Now, picture unraveling the secret to recapturing those lost profits in your marketing campaigns. In this captivating session, Kirsten McKinney unveils the treasure map that leads to reclaiming your lost profit. With her expertise, she highlights the eight most prevalent marketing pitfalls and equips you with powerful strategies to avoid them.
1:30 PM (ET) - 2:25 PM (ET)
AI will have significant impacts on many of the jobs that people do today. Get insight into the ways AI will impact work and the implications of that for staff and leaders alike. Jon takes an optimistic but realistic look at what it will look like to lean into what makes us human as we seek to honor God as we pursue our careers in media and ministry.
What you will learn:
• Explore a Kingdom approach to assessing which roles to allow AI to do and which roles should be done by humans.
• Understand the AI trends driving the changes in how we do our work.
• Learn how to evaluate options and develop a God-honoring approach to engaging with AI as you pursue your career.
1:30 PM (ET) - 2:25 PM (ET)
All digital content is not equal. Arlene Pellicane will explain the difference between digital vegetables and digital candy. How can you engage readers with your “nutritious” content in our glitzy, candy-laden online world?
What you will learn:
• Why digital candy hooks readers
• How to leverage the power of bad
• How to help readers crave your content
2:45 PM (ET) - 3:40 PM (ET)
Your most faithful audience is probably your age or older (maybe much older). Those in their late teens and twenties might not even be aware of your publication or media messages. But you can change that. It won’t happen overnight, but you can get their attention with some fairly simple fixes — and a lot of persistence and intentionality (topped with a dose of humility). Young people are the future, and the sooner you can hook them into your message and mission, the more likely they’ll grow up to be you, or some version of what you and your team are doing. You might even hire one or two of them.
What you will learn:
This session will get you thinking about speed, visuals, repetition, and the kinds of messages that get collapsed into a few words. Henri Nouwen says we waste words on things that are so important, they require brevity. That’s part of the key element you’ll take away from this crucial session.
2:45 PM (ET) - 3:40 PM (ET)
Sean Cheng, who has 28 years of experience in evangelism on the Chinese Internet, will review the history and current status of Chinese Christian endeavors in digital mission. He will share his reflection on the lessons leaned and recommendations for those who are called to be involved in the future. He will introduce to the audience Internet resources for evangelizing the Chinese both in China and around the world.
4:00 PM (ET) - 5:00 PM (ET)
Click on the ON-DEMAND SESSIONS tab above to see the selection of videos from past conferences. Two of these will be unlocked each day of the conference. Once unlocked, they can be watched on-demand anytime.
12:00 PM (ET) - 12:10 PM (ET)
Join us for a review of Day 1 highlights and what to expect on Day 2.
12:15 PM (ET) - 1:10 PM (ET)
No matter where we turn these days, it seems that everyone is talking about how artificial intelligence is (and will continue to) radically alter everything about our lives. From our work to our families, we are already using these tools whether we realize it or not. As we seek to cultivate wisdom and discernment in navigating our digital age, how does God call us to respond and think about AI and its vast implications on writing, reporting, and publishing? No matter what challenges we may face today or into the future, God is reminding his people to love him and love our neighbor as ourselves especially in the work he has called us to do.
12:15 PM (ET) - 1:10 PM (ET)
Struggling to get eyes and ears on all of the great content you’ve created? You are not alone. In this talk, Katie Nguyen, Social & Digital Marketing Manager for the multi-award-winning Christian agency FrontGate Media, will give you practical tips for creating video and audio hooks that get people’s attention. She will also share trade tips to get your content in front of more people. From engaging influencers & bloggers to podcasting to partnering with websites, and more… you will walk away inspired and equipped to get your message out to a larger audience in a way that draws people into what you have to say.
1:30 PM (ET) - 2:25 PM (ET)
Dive into the transformative world of AI and automation with this practical workshop. Learn how cutting-edge AI solutions can simplify complex tasks, boost efficiency, and make your everyday life and work processes smoother. From personal to professional, discover the myriad ways AI can be your efficient assistant.
1:30 PM (ET) - 2:25 PM (ET)
Cynicism has become a cottage industry, especially online, especially among evangelicals. And to be honest, we have our share of scandals and epic fails. But if we are not careful, we’ll let ourselves and our organizations become catechized by bad headlines. We’ll miss what God is doing in the world among his people. This is not a call to naiveté, but to look up and see what God is doing and to tell that story—in our social media engagement, in our public witness, in the stories we tell.
What you will learn:
• How to evaluate your online disposition
• How to recognize the whole story
• Why you should ask yourself if what you are doing promotes unity or division
• How to recognize where God is at work and tell that story
2:45 PM (ET) - 3:40 PM (ET)
What new digital trends for 2023 can you leverage to reach more people with your ministry and media? Join digital media expert Ron Weber, Chief Operating Officer at Trinet Internet Solutions for this important strategic update. He will cover five key digital areas you will want to address to ensure that your organization is operating at peak digital effectiveness.
What you will learn:
• How to discover new digital trends
• How to explore new digital trends affecting your ministry and media
• How to immediately leverage new digital trends
2:45 PM (ET) - 3:40 PM (ET)
Could God use your talents, websites and publications to influence nonChristians for Christ online? Learn how secular readers think and feel, what they want and why. Practical tools for analyzing your audience, tapping your users’ felt needs, grabbing attention, touching hearts and minds, and sensitively communicating spiritual truth.
What you will learn:
• Discover where nonbelievers itch, and how to scratch there
• Translate “Christianese” into normal HumanSpeak
• Help your Christian users connect digitally with secular friends, neighbors and coworkers
4:00 PM (ET) - 5:00 PM (ET)
Click on the ON-DEMAND SESSIONS tab above to see the selection of videos from past conferences. Two of these will be unlocked each day of the conference. Once unlocked, they can be watched on-demand anytime.
12:00 PM (ET) - 12:10 PM (ET)
Join us for a review of Day 2 highlights and what to expect on this final day of DigitalMediaCon 4.0
12:15 PM (ET) - 1:10 PM (ET)
Instead of latching on to F.O.L.O. (Fear of Looming Obselescence) regarding AI and your future, you have options in the choose own adventure story that’s unfolding in front of your eyes. Kenny Jahng will introduce a different perspective that you can use to help you flourish in a world where AI is becoming ubiquitous. Go from intimidation to inspiration once you understand key concepts so that you can use AI to flourish in your work.
What you will learn:
• What is generative AI?
• What is it good for? What is not good for?
• Sample use cases of integrating AI into content workflows
12:15 PM (ET) - 1:10 PM (ET)
Learn cutting-edge techniques to get more email subscribers, avoid spam filters, and craft the kind of emails that subscribers want to forward to friends.
1:30 PM (ET) - 2:25 PM (ET)
This workshop focuses on the conceptual and practical skills necessary for content creators, editors, and managers to create, produce, publish and distribute content for brands. The workshop will address new technologies for branded storytelling including various forms of online video, longer form digital content such as blogs and web sites, and social media community content created for social platforms. The workshop will also incorporate elements of user experience and the skills necessary to adapt and modify content in an iterative process after analyzing audience data, and will also discuss emerging trends including influencer marketing and partnerships.
What you will learn:
• Best practices to develop and manage a brand’s voice/tone on digital and social media platforms
• How to create a compelling, flexible, & adaptable content strategy & editorial calendar based on analytics &amd search engine optimization (SEO) principles to optimize your brand/organization’s user &and customer experience (UX/CX)
• How to utilize and monitor analytics to build social media communities and advocates and adapt the plan based on engagement
1:30 PM (ET) - 2:25 PM (ET)
AI has changed the way we consume and create content. It will soon be second nature for any content creator, but only if you know how to harness its power. In this session, learn how to turn an idea into a video, blog, presentation, landing page, social media posts, and podcast in a matter of minutes.
What you will learn:
• How to use AI tools to create multimedia content
• How to understand AI limits
• How to use tools like Notion, Descript, Tome, Synthesia, Supercreator, and more
2:45 PM (ET) - 3:40 PM (ET)
In this busy world and crowded digital landscape, how do you create a story site that will actually be effective? You can have the best content in the world, but if nobody sees it, it doesn’t really matter. And even if they see it, you could have the most amazing stories, but if your pages aren’t engaging, nobody will scroll and read it all. Come learn how World Vision built an award-winning story site that gets around 4 million pageviews every year and the best practices they learned that can help you build and improve your own story site, regardless of your staff size or budget.
What you will learn:
• How to decide what pieces of content to create
• How to build an annual content calendar so you have more time and clarity to create
• How to work with the resources you have to make your pages more engaging
• Be inspired by some really beautiful stories we’ve created
2:45 PM (ET) - 3:40 PM (ET)
Video stories are powerful ways to convey a message for any Christian content creator. But you need to create an intimate environment for these vulnerable stories to be shared. So I will share many practical principles to help get unseasoned interviewers up to speed for the interviewing process. That process involves three phases — the pre interview, before you hit record and during the interview. And these principles will apply to you regardless of how small or large your organization is. So if you are a sole entrepreneur using their iPhone to capture stories, or a full time videographer with access to a recording studio, these principles will apply to you.
4:00 PM (ET) - 5:00 PM (ET)
Click on the ON-DEMAND SESSIONS tab above to see the selection of videos from past conferences. Two of these will be unlocked each day of the conference. Once unlocked, they can be watched on-demand anytime.
ON DEMAND -
Evangelical missiologist and researcher Ed Stetzer takes a broad look at how digital technology has evolved into what it is today and how it has created a cultural moment for evangelical leaders to assess their impact in the world. How do we shift from digital as a tool for mission to both a tool and a context for mission? How do we leverage digital space to learn from the majority world? How can we move from discipling with digital tools and spaces to discipling for digital spaces?
ON DEMAND -
Erick Goss, formerly of Amazon, is the co-founder and CEO of Minno, a streaming platform for Christian kids. In this talk, Erick shares lessons he has learned from spending the last 25 years working in digital. He gives a masterclass on effective digital marketing in uncertain times and how to build products customers love.
What you will learn:
• The value of a growth team
• How to execute high tempo testing
• The four elements of user flow
• Why having a strong brand is essential
• Why analytics and storytelling are equally important
ON DEMAND -
ON DEMAND -
Learn how Google works, what it is looking for, and simple tweaks you can make to your articles that will make a big difference in your rankings. Google can be an amazing source of free traffic, if you know how to optimize correctly.
ON DEMAND -
Discover how to create killer content, break it into smaller pieces, and then repurpose it. Learn how to use a podcast to create brand awareness and build brand authority, and up your game with best practices for podcast guesting.
ON DEMAND -
This session offers an array of high impact insights in effective digital engagement including advertising techniques, data capture and use, and social media strategies, with additional insights for online fundraising and email.
If you are a current member of one of the following partner associations, you qualify for the discounted member rate:
ACP, BCA, CBN, CCCA, CNA, ECPA, EPA, MTI, NAE
All times listed are Eastern Daylight Time (GMT-0400, New York USA).
A few days before the start of the event, you will receive an email with the URL and login information for the Whova event platform. If you do not receive it by Oct. 22, please send an inquiry or call 480-868-2466. Login will require you to use the same email address entered on your registration form.
The Whova event platform can be accessed on desktop and laptop computers as well as with an app for mobile devices. While computers may provide a more pleasant viewing experience on a larger screen, some networking and interactive experiences are optimized for the mobile app. It is possible to use both a computer and mobile device simultaneously.
All the sessions will be recorded and available a few days following the event for viewing for 90 days after the live event ends. Registered attendees may sign in to the Whova platform anytime during that window to view the sessions.
Most sessions will include live Q&A with the speakers as well as a chat feature to interact with other attendees. Virtual meet ups will be available for anyone to schedule.
Call 480-868-2466 or submit an inquiry.